About Us

Roché is a full-service residential real estate brokerage firm, offering expert representation to buyers, sellers, renters, and landlords.

22+ Years

Experience

$2 Billion+

Total Sales Volume

20,000+

Transactions

Our Vision

Michael Roché founded the firm with a clear vision: to elevate the residential real estate experience through integrity, expertise, and genuine relationships. From day one, the focus has been on doing things the right way—putting clients first and building trust that lasts well beyond a single transaction.

We believe real estate is, at its core, a people business. That’s why we lead with connection, communication, and care. Our team is guided by a shared set of values—we are responsive, thoughtful, strategic, proactive, and deeply committed to delivering results.

What brings us together is more than just real estate—it’s a culture rooted in collaboration, accountability, and pride in the work we do. No matter our individual backgrounds, we operate as one team with a common purpose: to provide exceptional service and trusted guidance every step of the way.

Our priority is simple—to make your real estate experience seamless, informed, and as stress-free as possible. We’re here to support you at every stage and look forward to working with you.

Meet our team

Meet our team of experienced agents committed to providing strategic guidance and exceptional service in every real estate transaction.

Michael Roché
Principal Broker
Michael Roché
Principal Broker

Owner & Founder

Zuriel Haskins
Associate Broker
Zuriel Haskins
Associate Broker
Tim Cella
Salesperson
Tim Cella
Salesperson
Linda Roché
Associate Broker
Linda Roché
Associate Broker

Brokerage Services

Comprehensive services designed to guide you through every step of the transaction.

Residential Rentals
We assist landlords and tenants with leasing services, including pricing strategy, marketing, showings, application screening, and lease execution.
Buyer Representation
We guide buyers through every step of the purchasing process—from property search and market analysis to negotiation and closing—ensuring informed decisions and the best possible outcome.
Seller Representation
We help sellers maximize value through strategic pricing, professional marketing, and skilled negotiation, managing the entire sales process from listing to closing.
Marketing Services
We create tailored marketing campaigns—professional photography, staging, digital exposure, and targeted outreach—to ensure each property is positioned for maximum visibility and demand.
Transaction Management
We handle all negotiations and coordinate every aspect of the transaction, including contracts, due diligence, and communication with attorneys, lenders, and co-op/condo boards.
Market Analysis
We provide in-depth market insights, pricing analysis, and strategic advice to help clients make confident real estate decisions in a complex and competitive NYC market.

Customer Reviews

What our clients say about their experience with us reflects our commitment to exceptional service, clear communication, and results that truly matter.

“Selling our apartment with Michael Roché was seamless from start to finish. The pricing strategy was spot on, and the communication was excellent throughout the entire process. We always felt informed and confident.”
Rose C.
Seller, 333 Pearl Street
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Roy Bennett
Manager, Company Inc.
Really good Theme. We can't understand how we've been living without Houzez.
Roy Bennett
Marketing Manager, Envato
“One of the best things about working with Michael was his communication. He was always quick to respond, kept us updated constantly, and made sure we had all the information. That level of service is hard to find.”
Frank C.
Seller, 100 Beekman Street
“What we appreciated most about Tim Cella was his honesty. He wasn't just trying to close a deal—He genuinely wanted us to make the right decision. That trust made all the difference.”
Cynthia R.
Buyer, 215 E 24th Street
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Kenya Soval
Realtor, Company Inc.
Great work on your Houzez. I like it more and more each day because it makes my life easier and lot profitable.
Kenneth Sandoval
Realtor, Envato
“Zuriel Haskins was incredibly responsive and always available to answer questions. He made the rental process straightforward and stress-free. I’d definitely work with him again.”
Sofia & Zoe
First Time Renters

Company Values

The principles that guide every relationship, decision, and result we deliver.

Integrity

We do what is right—always—by being honest, transparent, and accountable in every interaction and decision.

Client Commitment

Our clients come first, and we go above and beyond to protect their interests and deliver exceptional results.

Responsiveness

We communicate proactively and act quickly, ensuring our clients feel informed, supported, and never left waiting.

Results-Driven

We are focused, determined, and persistent in achieving the best possible outcomes for every client we serve.

Expertise

We bring deep market knowledge and strategic insight to guide our clients with confidence through every step of the process.

Collaboration

We work as one team, leveraging our collective strengths to provide a seamless and elevated client experience.

Contact Us

We’re here to help—reach out to discuss your real estate goals.